Foreword
Preface
Introduction
Exhibition
Printers' addresses
Gallery
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Exhibition
Exhibit Case 1:
Buyer Beware
Exhibit Case 2:
Embellish to Sell
Exhibit Case 3:
Promote with Performance
Exhibit Case 4:
Deals in Colophons
Exhibit Case 5:
Tempt with More Titles
Exhibit Case 6:
Paste Over the Competition
Exhibit Case 7:
Dodging Fees: The Story of Concealed Reprints
Exhibit Case 8:
Marketing in the Marketplace